about us

Naturally Beautiful is an inclusive & diverse online community and experiential event agency dedicated to educating, empowering, and embracing natural beauty.  

We specialize in creating unique experiences where our vastly growing community can cultivate genuine relationships, connect with local influencers, learn from industry professionals, and support the brands that cater to them.

Founded in 2017 by Sabrine Mora, Naturally Beautiful was originally created to fill a void in the San Diego natural hair community. She realized that there were a lot of events in the San Diego and Los Angeles area for bloggers and women, but none of the "curly'' events that were so prominent on the East Coast. Sabrine was familiar with the lack of representation for natural hair and beauty on the West Coast - she had grown up in southern California most of her life, where she was usually the only one around wearing her natural curls. She craved finding a community of curlfriends; people who understood her struggle with natural hair, people who wanted to learn about how to properly take care of their curls, people who love their curls despite what society may have told them. So, rather than wish natural hair events would make their way down to sunny San Diego, she decided to start her own business so that she could create her own. And so Naturally Beautiful was born. 

What started out as a launch party and networking event to celebrate natural hair, Naturally Beautiful presents Curls Night Out turned into a highly requested event series. We hosted the next Curls Night Out just three months later, with special guests that included CURLS Founder/CEO Mahisha Dellinger. After the enormous success of Curls Night Out and the amount of positive feedback from our #naturallybeautifulfam, we began hosting Curl Classes in December of 2017. Through our experiences we built connections with the most amazing brands, educators, and influencers all while strengthening the relationships within our community. Since then we have hosted over 11 events in multiple cities including Las Vegas, San Francisco, Miami, and Beverly Hills.

In 2018 we were hired to produce a 12 city tour for a major company, and now our services include curating experiences for other companies as well as our own.

Our mission at Naturally Beautiful is to continue to create unique experiences that educate, empower, and embrace natural beauty.  We are currently in the process of expanding our brand to include all facets of natural beauty- from our natural hair textures, to skin tones, to body shapes/sizes. We want to be dedicated to all forms and representations of natural beauty. Join the thousands of  #naturallybeautifulfam members and redefine natural beauty with us! 

Interested In becoming a client? Want to Host or sponsor our Events?

We want to hear from you! 

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